Scottish manufacturer focuses on new product development
E & R Moffat has made recent changes to its management structure that are designed to drive the company forward. “New product development is at the heart of our growth strategy,” says managing director William Moffat. “We’ve always had close relationships with our customers, both dealers and end users, and we’ve worked with them to develop our NPD strategy – in some cases that means improvements to established lines, in others it’s about evolving new ideas and concepts. The new structure is designed to ensure our NPD continues to evolve to meet our customers’ changing needs.”
Moffat’s clever airflow system keeps hot food in pristine condition
Moffat’s heated merchandiser looks terrific and has an advanced airflow system that keeps hot food in pristine condition. The MH1 is perfect for holding paninis, pastries and soups and is suitable for a wide range of outlets, from cafes and convenience stores to leisure centres and schools. The open front and attractive display, including full length LED lighting, encourage sales and ensure customers have easy access to the foods. Meanwhile the clever airflow minimises energy consumption while keeping food at the correct temperature, between 65°C and 75°C.
“Don’t let them take it away!” – garden centre’s Blossoms Bistro trials Moffat’s new unit
A good merchandiser can make a huge difference to food sales. E & R Moffat has recently developed a new merchandiser range, called Free-Flow Grab & Go, and asked Blossoms Bistro, in Torwood Garden Centre in Larbert, Stirlingshire, to trial one of the units. “We’re a very busy catering operation in a very popular garden centre, so I guess we were an ideal test case,” says Lindsey Miller, catering manager at Torwood. In fact, Lindsey was so impressed with the merchandiser that, once the trial was over, she kept it. “I told the owners, ‘don’t let them take it away, I need it!’”
Moffat’s stylish heated display unit keeps food in prime condition
Moffat’s bespoke division has just created a heated display unit with an unusual design – it’s square all over, and is divided into square display areas. The heated Squared Display Servery was originally built for a customer looking for something very different to promote its savoury products, which are served with potato wedges.